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Wall Street News

All Top Online Stock Brokers: Annual Investor Survey

January 30, 2017

It's the 5th annual study of online stock brokers, presented by Investor's Business Daily (IBD) and TechnoMetrica Market Intelligence (TIPP). Thousands of investors rated their brokers on 13 factors that they said were most critical. From these ratings, IBD identified which 3 brokerages were the best overall and how all brokers compared in each subcategory.

 

The tables below show them in the order they placed, with the subcategories listing all brokers who qualified for the analysis.

 

Top 3 Overall Customer Experience

 

  • Fidelity - Strengths.    Low Commissions & Fees, Trade Reliability, Site Performance, Equity Trading Tools, Customer Service, Research Tools, Investment Research, Portfolio Analysis & Reports, Educational Resources, ETF Choices, Options Trading Platform, Investment & Retirement Planning Tools, Mobile Platforms/Mobile Trading Opportunities

 

  • Charles Schwab - Strengths.    Trade Reliability, Site Performance, Equity Trading Tools, Customer Service, Research Tools, Investment Research, Portfolio Analysis & Reports, Educational Resources, ETF Choices, Investment & Retirement Planning Tools, Mobile Platforms/Mobile Trading Opportunities

 

  • TD Ameritrade - Strengths.    Trade Reliability, Site Performance, Equity Trading Tools, Research Tools, Investment Research, Portfolio Analysis & Reports, Educational Resources, ETF Choices, Options Trading Platform, Investment & Retirement Planning Tools, Mobile Platforms/Mobile Trading Opportunities

 

Top-Ranked Brokerages by Category:

 

  • Low Commissions & Fees  - -  Interactive Brokers     
  • Trade Reliability  - -  Charles Schwab
  • Site Performance  - -  Charles Schwab                             
  • Equity Trading Tools  - -  TD Ameritrade
  • Customer Service  - -  Charles Schwab
  • Research Tools  - -  Fidelity
  • Investment Research  - -  Fidelity
  • Portfolio Analysis/Reports  - -  Fidelity
  • Educational Resources  - -  Fidelity
  • ETF Choices  - -  Charles Schwab
  • Options Trading  - -  TD Ameritrade
  • Planning Choices  - -  Fidelity
  • Mobile Platform  - -  TD Ameritrade