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BNY Mellon Names New Marketing Officer

January 16, 2013

[ by Larry Goldfarb ]

Judy Hu was named chief marketing officer of BNY Mellon effective Feb. 1, 2013.  In her capacity at BNY Mellon, Ms. Hu will:

  • continue to build the brand which has become known as a global leader in investment management and investment services
  • encourage and continue to develop business-to-business marketing initiatives
  • emphasize the commitment to delivering excellence to its customers, employees and stakeholders

Ms. Hu joined BNY Mellon from the General Electric Company, where she has served as global executive director of advertising and branding since 2002. A native of Detroit, Hu has an MBA from Yale and a bachelor's degree in English and American Literature from Harvard.

For more information, please read [CNBC, 1/10/13].