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FINRA AWC: Broker Ran Ad, Posted Website Content Without Prior Approval

February 24, 2011

A broker in West Columbia, SC, agreed to a $10K fine and 2-month suspension to settle FINRA charges he placed a business-related ad in a local newspaper without first submitting it for his firm's review and approval.  In the ad, an RR-owned entity offered certain investments, including CDs and fixed annuities. It didn't help that the ad content included misleading statements about the offered investments.

The RR also maintained a Web site for an entity he owned, that was accessible to the investing public.  However, he failed to obtain firm approval for the site and did not obtain his firm’s written approval of the Web site content prior to its use. 

Naturally, the RR falsely completed an annual certification, in which he answered "no" to the question asking whether he anticipated using any type of electronic communication systems such as the Internet for soliciting business.

This is FINRA Case #2009016600001.  [Disciplinary Actions for February]