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FINRA Q3 Disciplinary Highlight #3: Suitability, Misrepresentation
Today's case involves an RR who settled FINRA charges that he recommended unsuitable investments to one customer, negligently misrepresented material facts to another, and failed to ensure that a 3rd customer, who had language issues, understood what he or she was buying.
[C-I Note: Of course, if this RR sold, say, refrigerators he wouldn't have to look over his shoulder whenever he sold an expensive Sub Zero refrigerator to a customer shopping for a small icebox, or told another customer that Maytag appliances never break down - just watch the repairman TV ads, or didn't make the effort to explain a product's key features to a customer who's challenged by the English language.
All that means ... that RR should appreciate the opportunity he has - to make excellent money selling securities and financial products - so he should expect to see a regulator like FINRA watching watching his pitches and deliveries to customers - sometimes through the eyes of firm principals. Bigger money translates into greater responsibilities.]
Customer #1. RR recommended that his 85-year-old customer invest the proceeds from the sale of a farm in unit investment trusts, notwithstanding 2 important considerations: (i) customer, 2 years earlier, purchased a UIT; and, (ii) her risk tolerance was conservative, and UITs are not conservative investments. Customer invested $315,000 in 3 UITs and sold them within 3 months - at a $36,000 loss that was reimbursed by the firm. FINRA concluded the RR didn't have reasonable grounds to believe that the UIT recommendation was suitable in light of the customer’s risk tolerance and the resulting concentration of UITs in the customer’s securities portfolio.
Customer #2. Invested $603,000 in a UIT recommended by the RR. Thereafter, the RR sent 2 letters to the customer, in which he stated that the distribution rate for the UIT would be 5.9% for Year One and 6.1% for Year Two. The letters also stated there would be no penalty for withdrawal at any time. The letters failed to state that the yield rates were estimated and not guaranteed, and that in fact there was a penalty for selling the UIT within 90 days of purchase. Customer sold his UIT during that stub period, thereby losing $12,000 that was reimbursed by the firm.
Customer #3. Invested $60,000 in a UIT, as recommended by the RR, even though he had discovered before recommending the investment, that there was a language barrier that might prevent the customer from fully understanding information the RR was about to provide re: the UIT investment. FINRA found the RR failed to reasonably ensure that the customer understood the features and risks of investing in the UIT. Customer sold a portion of his UIT investment at a loss; firm compensated customer only for fees he incurred in the sale.
For having allegedly violated NASD Rules 2110 and 2310, the RR was fined $10,000 and suspended 20 days. [ FINRA Quarterly Review, October ]

