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NYSE: Sprechen Sie Deutsches?

February 10, 2011
  The NYSE, aka the "Big Board," has been radically transformed i Trader_usflag_200n just a few years - but nothing compares to its eventual acquisition by Deutche Boerse AG, operator of the Frankfurt Stock Exch ange.  
NYSE Euronext, the owner of the NYSE, is negotiating to be acquired by Deutsche Boerse AG with equity valued at $10 billion after its market share dwindled to 23% from 80% in the past six years.  The sale to 18-year-old Deutsche Boerse in Frankfurt shows the increasing importance of machines over humans in trading stocks and the rising influence of derivatives, where profit margins are as high as 55%. 
"Sadly, the NYSE became a victim of its own success - too large and dominant to move quickly to adapt.  It is not all bad, but it is very sad to an old timer like myself."  --  Peter Kenny, an MD for institutional sales at Knight Capital in Jersey City.  
With as many as 50 venues trading equities in the U.S. compared with fewer than 20 a decade ago, competition has driven down the amount exchanges can charge for executing trades.  Brokers who owned the NYSE 10 years ago earned 6.25 cents or more when buying and selling 100 shares.  Now, the spread is a penny for the most heavily traded stocks.  Today, some 1,300 equities and options traders now work on the Floor of the exchange, down from nearly 3,000 a decade ago.  As a public company, its stock price has slumped 64 percent from a high in 2006. 

A combination, after the mergers of other exchanges, also would be another illustration of how globalization and technology have changed marketplaces. The NYSE is a giant among exchanges, yet in a world of around-the-clock trading and rapid-fire algorithmic programs, its significance to investors has diminished.  Once known for chief executives who were prominent cheerleaders for the stock market, the exchange now has a more muted public presence.

While the ringing of the opening bell every morning and images of anxious or joyful workers on the trading floor represent the stock market to millions of people, increasingly trades are being executed by computers far from Wall Street, in places like Jersey City and Kansas City.