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Pepsi Faces Backlash on ‘Tone-Deaf' Protest Commercial

April 5, 2017

It seems that Pepsi hit the wrong chord on a new ad featuring Kendall Jenner. According to MarketWatch, the ad (which can be seen on YouTube) juxtaposes scenes of a photo shoot of the reality: TV star/model with a vague street demonstration, which she joins and finally wins the day by offering a police officer a can of Pepsi.

 

Innocent enough, and timely to a nation swept up in social activism.

 

Until you juxtapose that ad with a photo of armed riot policemen rushing over to confront a black woman who appears to have peacefully ‘stepped out of line’.

 

Several Comments:

 

“So all us dark people have to do is convince a copy that the Pepsi we’re holding isn’t a gun.”

 

“I can’t believe Kendall Jenner stopped police brutality with PEPSI!! We have achieved world peace, guys!”

 

“That Ad Made Me Buy A Coke.”