[ by Melanie Gretchen ]

Mark Zuckerberg will not be deterred.  Despite losing over half his share price value, the social network CEO sees Facebook's future in its mobile platform – and he's letting his shareholders in on his game.  [See Who's News story, "Facebook Acts to Support Its Plunging Share Price".]

At a TechCrunch conference in San Francisco on Tuesday, Mr. Zuckerberg, 28, said that Facebook is a mobile company and it will make more money from its mobile platform than from its desktop website in the long-term.  Speaking for the first time since the botched IPO, he attributed his company's expected success in mobile advertising because the ads are more integrated into the mobile platform.

"What we are seeing already, even with the early mobile ads that we have, is that they are performing even better than the right hand column ads on desktop...There's a huge opportunity."

In addition, he told Michael Arrington, the founder of TechCrunch, that his company will not be making its own phone.  The biggest mistake that Facebook made as a company was betting too much on HTML 5, which cost the company 2 years, he said, and resulted in "disappointing stock," which he resolved to turn around.

"We care about our shareholders...we are going to do the things we think that add value over the long-term."

Mr. Zuckerberg struck a cord somewhere.  Shares popped over 4% in after-hours trading.  [C-I Note: Is Mr. Zuckerberg's optimism warranted?  Can Facebook recover value and trust?  How much does the selling of large quantities of company stock by major Facebook investors Peter Thiel and Dustin Moskovitz matter?]

For further details, go to [CNBC, 9/11/12].